Mentioned by Nookmag
http://www.nookmag.com/crowdfunding-campaign-wear-your-personality/
"Straps are flexible and practical, but they certainly lack a healthy dose of personality. Thus, when graphic designer Ivan Chua yearned for a way to customize the looks of his favourite wristwatches, VARIO was born." -Nookmag
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http://www.masterhorologer.com/2016/03/vario-straps-colourful-and-vibrant.html "In place of traditional leather straps and bracelets, lots of watch lovers chose straps thanks to its flexibility an...
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http://www.ivytimewatches.com/watch-industry-news/2016/3/14/vario-watchstraps "The patterns are unique and the idea behind the brand is simple, offer more exciting variety for watch wearers. I am ...
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